Now that’s what I call UGC…
This is an entry in Cadbury’s “Unleash The Goo” competition, challenging entrants to find the most creative way to break a creme egg. Someone spent 6 months building this Rube Goldberg machine around the walls of their flat.
It’s a truth univerally acknowledged that when it comes to UGC, don’t expect too much.
In this case, the call to action is simple, but the response is massively elaborate. Hinterlesting…
